Lukas Paltram sharing the design process for the Amazon Paper White Kindle font
The Elmwood New York studio was lucky enough to have world-renowned type designer Bruno Maag come visit and give a talk on typography, fonts, and the time-heavy process that goes into creating them. The Dalton Maag founder and Austrian Creative Director Lukas Paltram shared some of their latest projects including digitizing the hand-script style of Lush soaps and beauty products, as well as redesigning the typeface for the Amazon Paper White Kindles.
He also shared insight on growing trends, creating typefaces for different languages, and his favorite typeface (Univers in case you're wondering!). We were able to share with them our own development in type with our New York based type illustrations hung in the back meeting room, which they were very encouraging and complimentary about – high praise from the masters indeed!
Bruno Maag schooling us on the history of type
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