AMELIA CHEUNG

GRAPHIC DESIGNER BY DAY, CRAFTY SQUIRREL BY NIGHT. WILL DESIGN FOR Ca$h money. AND SNACKS.

I am a Senior Designer and Art Director based in New York, NY. Born and raised in England, I trained my craft for 5 years before moving to New York City in 2010 for an American adventure. I have 10+ years experience offering creative solutions from concept stages to end production for clients in branding, packaging and retail. I bring strategic thinking, strong communication skills and pride myself in building solid relationships with clients. My down-to-earth, approachable, vibrant personality enables me to easily fit into any studio looking for someone with creative flair and a keen eye for detail.

Get in touch: amelia@ameliacheung.com

For a full resume & portfolio holler at me below

WORK EXPERIENCE

My design experience to date covers many sectors including Consumer Packaged Goods, health and beauty and retail. I have a real love for the various platforms of design and enjoy partnering with clients on their brand journey. Currently working at one of the world’s leading design agencies.

Senior Designer, developing creative solutions for prestigious US based clients such as: Colgate Palmolive, Walmart, P&G, and Unilever. Being a senior creative has involved ownership of projects, building great client relationships, mentoring junior designers and cultivating the studio culture.

Designer, based at Walmart Home Office Bentonville, Arkansas (2008–2010)
During an 18 month secondment I worked closely with the Walmart Private Brand Team to oversee the successful relaunch of the 4,000+ SKU private label brand Great Value, where I designed and art directed packaging concepts and was responsible for artwork approvals. Prior to this I was based out of the Leeds (UK) studio.

SKILLS

Design for brand in both packaging and print, identity, and retail point of sale

Concept development from initial concepts to final design artwork

Client presentations at all stages and creative reviews

Briefing other designers and artworkers and overseeing the work

Art direction of photographers, illustrators and typographers

Print production knowledge and attention to detail

Weapons of choice
Adobe Illustrator, Photoshop, InDesign, Final Cut Pro

CLIENTS

CPG
Colgate Palmolive
P&G
Unilever
L'Oreal

Retail
Walmart (US)
Fairway (NY)
Asda (UK)
Loblaws (CA)
 

EDUCATION

BA (Hons) Graphic Art & Design Leeds Metropolitan University (2002 – 2005)