To mark the launch of a new Chanel No.5 fragrance, Chanel held a week-long pop-up exhibit – "No. 5 in a New Light" in the Meatpacking District. The scent is 94 years old!
It was an innovative and multi-sensorial experience to say the least! An interactive tour into the world of the fragrance lasted 10mins and involved smells, sounds and the best part – a motion sensor interactive screen that resembled a pool of water with rose petals. A wave of the hand revealed quotes or information.
To add to the fun, I bumped into the lovely lady Nicole Torrecampo, who I discovered had produced the event for Chanel and was there overseeing the many people visiting. Bravo!
